In the best software you’ll then be able to detail the color palette, apply the logo to different design assets, and ready your files for print, web, and beyond. Most software will allow you to subtly work type, adjusting the curl in a “Q,” or play with how a capital “Y” intersects with a horizontal iconographic stroke.

Top logo design software has the tools you’ll need to adjust all aspects of a logo, whether it’s a simple wordmark, a unique hand-illustrated icon, an abstract symbol, or some combination of elements.

The best logo design software gives you the digital tools you need to hone in on branding that will stand out in the marketplace, whether you’re a new business owner looking to save money with a DIY logo job or a digital creator adding logo design to your skill set. Now it’s time to make ideas into identity. So you’ve got your concept, you know what you want the brand image to say, maybe you already have a set of loose styles worked out: saffron and burgundy with a curling serif font or a bold paprika-red with sans-serif type.

Adobe illustrator designing logos